"I wanted to take this opportunity to thank you for coming to East Middle School last week and sharing your story with our students and staff as a part of our Character Counts Week. The feedback from our students and staff has been nothing but exceptional."

I Love This Life was founded by 17 year old Luc Swensson with the belief that all children should have the hope to dream big. Being the product of a broken home,  Luc knows first hand the struggles that kids experience.  His  mission is to help kids see a better way. The I Love This Life Foundation is a 501(c)3 non profit. 

The mission for I Love This Life is to show children from every walk of life that there is a way to achieve your dreams no matter your situation.   With a focus on self esteem, mental health, bullying and teen suicide, Luc has become an advocate for a better way of life.  In 2019 he launched his IMAGINE BELIEVE ACHIEVE school assembly program, to share his uplifting and motivational story of overcoming hardships to inspire kids and teens to view life with a hopeful outlook. In 2020 he founded Camp HOLO, a summer camp for kids struggling with self esteem issues.  With the support of Montana State Quarterback Tommy Mellott, Luc launched HOLO Brand, an apparel company focusing on the 988 Crisis & Suicide Hotline.  HOLO Brand (Hope & Love) is a lifestyle brand that helps remove the stigma surrounding mental health.  Luc is currently travelling the country in support of his recently published journal titled 'Create Your Great'.  For speaking engagements and school assembly scheduling please call 406.750.0642